Princess Cut Diamonds

Sharp Sparkle, Smart Value

The princess cut is the most popular square diamond - and for good reason. It's modern, it's brilliant, and it packs serious sparkle into a clean, geometric shape. With sharp corners and a faceting pattern that's all about fire, it's a favorite for people who want something bold but balanced.
It's also one of the most cost-effective cuts. Because it's cut from the top half of a rough diamond, there's less waste - so you get more brilliance per carat. That's why it's often more affordable that a round brilliant, even with the same sparkles.

It shines in solitaires, halos, and the channel-set rings, and it pairs perfectly with straight wedding rings - no gaps, no awkward angles. 
It's not the oldest cut - it was perfected in 1980 - but it's one of the most practial!