Oval Cut Diamonds

Elongating, Bright, and Quietly Bold

The oval cut gives you the brilliance of a round with a look all its own. It's elongated, so it flatters the hand - making fingers look longer and the stone apear larger than its carat weight. That's one reason it's favorite among people who want presence without flash. 
It's modern classic - popularized in the 1960s, but still rising in popularity today. Stars like Hailey Bieber and Blake Lively wear oval engagement rings, and it's easy to see why: it's balanced, graceful, and works solitaire, halo, or vintage-inspired settings.

One thing to watch for: The bow-tie effect - a dark shadow across the center that can happen in some ovals. A well-cut stone will keep it faint or invisible, so it doesn't dull the sparkle. 
It's not the most commen - but it's one of the most wearable!